Utilize LinkedIn newsletters to grow your network

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Ever tried LinkedIn newsletter?

Do you ever knew that LinkedIn has newsletter feature?

Yes, you can create your own newsletter on LinkedIn and subscribers start to grow. It also helps in growing your network.

The moment you publish your first edition in LinkedIn newsletter, LinkedIn notifies your connections about it.

I created a newsletter and in 9 days it grew to 260+ subscribers.

Even your 2nd & 3rd level connections will start to notice the newsletter and people will view your LinkedIn profile.

You know what?

LinkedIn does not promote third party links in its posts unless the link is shared as the first comment. Hence if you publish a post with a link, you will receive less impressions whereas if you add the link in the first comment, impressions will be high.

But when it comes to LinkedIn newsletters, LinkedIn appreciates their own features and hence you will see spike in impressions on your newsletter edition posts.

Drive traffic to your newsletters outside LinkedIn with this strategy:

Well, you can use the power of LinkedIn newsletter feature to drive traffic to your newsletters outside LinkedIn. Here’s how I did it:

I created a newsletter on LinkedIn with a similar name “Monday Marketing”.

If you see the edition, I have not added complete edition which is on my original newsletter.

LinkedIn newsletter edition:

Only a gist of it I have mentioned and I have included “Read the full edition here!” at the end which leads to my original newsletter on Beehiiv.

This way you will be able to drive traffic to your newsletter outside LinkedIn. And also you create a backlink for your original newsletter.

From our friends of Monday Marketing:

Here’s how to create newsletter on LinkedIn:

1. Click on write article

2. Select your profile as publish as

3. Click next

4. In Manage (top right) - Create newsletter

5. Setup your newsletter

6. Draft your edition and publish

Look what Mac Del Rocío created for Monday Marketing

Mac Del Rocío tweeted that she will create quick drawing inspired from any two random words she would receive in replies. So I replied Monday Marketing and she came up with this:

Thank you, Mac Del Rocío for this creation.

Mac Del Rocío runs a creative studio, Polenta which provides bespoke illustration subscriptions for innovative teams.

Social media news from the last week:

U.S. President Biden signs bill that will see TikTok sold or banned next year

U.S. President Joe Biden on Wednesday signed a bill forcing TikTok’s Chinese parent ByteDance to divest ownership of the app or see it banned in the next nine months, extendable by another three months if needed. The bill was signed after the U.S. Senate voted largely in favour of it, along with foreign aid to strategic American allies. Both Democratic and Republican politicians have shared fears of China’s Communist Party using TikTok through ByteDance in order to manipulate Americans, push propaganda, and carry out espionage.

Tool I came across in the last week:

1. Add Letter: A newsletter reading app for curious minds. Add Letter rescues insightful newsletters from the clutter of your inbox, so that you can easily read, discover, and manage your newsletters, all in one place.

Want to start a newsletter?

Try Beehiiv!

That’s it for this week!

Forward this email to a friend who needs to read this!

Hit reply to let me know what you found most helpful this week. I would love to hear from you!

Until next Monday!

With love,
Nikhil